Emperor Ming, built 5000 climate Mall uncertain transition

Solar water heater in the city fall of most enterprises in the rural market facing ruin. "Huang Ming solar inverter  Huang Ming, chairman of the industry engaged commented.

Recently, Huang Ming Solar announced a high-profile, since 2013, Emperor Ming will start the new main industry in transition from the solar water heater, solar power steering applications more peripheral and terminal products, and plans to open 5000 in the global climate during the year to improve the mall, to establish a whole new sales channels.

Yellow the song Empty solar water heater industry, China's solar thermal industry alliance insiders do not agree with this view. January 21, Assistant Secretary-General Cheng Yu-hung told the "Daily Economic News (microblogging) (microblogging) reporter, said," The development of this industry does not exist, this is just personal opinion Huang Ming, Emperor Ming of the transition is also just the normal business behavior does not represent the entire industry. "

Huang Ming pointed out that the solar panel  hot water, however, the rural market is the fact that, Cheng Yu-hung said that, due to consecutive years of home appliances to the countryside, returning farmland to forest and other policies to promote rural retail market slowdown last year and previous years fast growth, market share remains about 50%. Industry, there is now the problem is mainly enterprises scattered core enterprise, product homogeneity serious quality level of missing most of the range of applications in the home field of low temperature hot water, accounting for about 80% of the total.

Over the years, the use of solar thermal products in the market is mainly concentrated in the more economically developed eastern, Cheng Yu-hung, in recent years, with the countries of central and western development strategies, the Midwest market gradually developed, still great room for development.

This time, the transformation of the Huang Ming is to get rid of the company's revenue dependence entirely on solar water heaters. He expected to reach 2013 solar water heaters and peripheral products in the company's sales accounted for 5:5, become the main industry of the future solar the peripheral products beyond water heater.

Huang Ming said that in 2013,  grid tie inverter the company will open global the 5000 climate improve Mall, continue to adhere to the main routes of the city, sales of newly developed solar peripheral products to recapture the city market. According to the new channel strategy, as will high-speed rail stations, airports, gas stations, high-speed service area, hotels and other major sales channels, in order to meet the high-end positioning.

For the the Himin company's transformation, Cheng Yu Xiong commented, Huang Ming corporate behavior, corporate development to a certain extent, to adjust the transformation is a normal road line is not feasible, depending on market developments and changes should have the right place at the co environment, is also difficult to judge.

According to the goals of the plan by the industry alliance, to 2015, the use of solar thermal products to maintain capacity of 400 million square meters, one thousand per capita consumption of 287 square meters; 2020 to maintain about 800 million square meters, one thousand per capita of about 650 square meters .